Entertainment Industry

Entertainment-industry

Photo: AirCharter

Today, the U.S. entertainment industry is focused on businesses that produce and distribute motion pictures, television programs and commercials that connect with music, audio recordings, radio, publishing, and games. The entertainment market currently represents about a third of the global industry and is the largest media market worldwide that “expects to reach about $546 billion in 2014.” This statistic is limited to the film and media sectors that represent the American culture as well as people around the world who are directly involved.

Film: The U.S. film industry supported $31 billion in revenues in 2013 which has moderately increased since 2012. It represents the American diverse cultural segments of film and music. This industry like the high population in foreign markets and also has a very high rate of illegal downloads like movies and music. U.S. exports film and entertainment media is shared in all international markets in excess to 90 percent due to high global interest in the U.S. film entertainment.

Music: In 2013, the music industry reached $15.1 billion which was slightly uptick from the 2012 amount but still much lower than 2008 sales.. The United States continues to be the largest global music market and is essential for companies interested in global operations but European and Asian markets are still strong competition. Digital technologies have overpowered the music industry through creating a high-qualitiy and low cost recording technologies and digital distribution and devices to download and listen to music including Sony Music Entertainment, Warner Music Group and lastly Universal Music Group.

Gaining all this insight about the entertainment industry really shows how things can change in such a short amount of time. The amount of money that the film and music industries have both decreased and increased is really interesting how one year everything can be going well for the company and than suddenly can be struggling. I am definitely still listening and learning about the public relations industry though and want to continue to find more information about it.

Article: “The Media & Entertainment Industry in the United States”

Grad School

Photo: The Grad School Way

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A question I have been asking myself recently since I am graduating in spring 2015 is: “Do I want to go to grad school after college? What are my options financially, emotionally and mentally?” Applying for grad schools is always a tough decision because you are choosing a school that will help expand your major and further your career as well as help you for the near future. Entering a grad school program may affect your life from 2-3 years and should not be taken lightly. It is expensive and since you already have been to college for 4 years, it is a big financial problem that can cause issues quickly. There are always  pros and cons of the situation and what would be the best fit for you and your family regarding your decision about attending grad school or not. Gaining job experience is great for students before just rushing into grad school because it will help them for the future and they can have background job experience to put on their resumé.

Here are 8 reasons regarding grad school:

  1. Necessity: Some professions, such as Anthropologists, Physician Assistants, Epidemiologists, Psychologists and Speech-Language Pathologists, require a graduate degree or higher to even begin working the industry. To see the minimum education required in your field, check out the Bureau of Labor Statistics’ Occupation Finder.
  2. Stand Out From Your Peers: The “academic inflation” phenomenon has resulted in an excess of college-educated individuals competing for too few jobs. A graduate degree may help you stand out from your peers in this extremely competitive job market and may help you find a position upon graduation.
  3. Ability to Earn a Higher Salary: Just because your chosen industry doesn’t require a graduate degree, doesn’t mean they don’t prefer it. Obtaining a master’s degree may allow you to earn a higher salary than if you just had the minimum education needed to enter the profession.
  4. Ability to Climb the Corporate Ladder:  In many cases, having an advanced degree might allow you to climb the corporate ladder more quickly than those with only a bachelor’s/associates degree. Even if obtaining a graduate degree doesn’t automatically earn you a higher position, it could easily open doors to future promotions and job opportunities.
  5. Service Oriented Programs: Many graduate-level courses are taught as discussion-heavy seminars rather than the lectures you are used to attending as an undergrad. You also have the ability to choose a service-orientated program which requires hands-on experience in the field via an internship or practicum. This can allow you to receive an overall enhanced understanding of the field.
  6. Option of Writing a Thesis or Dissertation: Graduate school is much more than just classes; you are able to complete a variety of projects to improve your knowledge of the industry. Many schools require graduate students to write a thesis or dissertation before graduating. This can allow you to study, in detail, a specific aspect of your chosen industry. If your findings get published, you can receive national or even international recognition for your work.
  7. You may also get the option to conduct research while in graduate school. Many schools provide top-of-the-line equipment for students and faculty to perform research. Publishing your research could once again allow you to obtain national or international recognition. Finally, if sharing your knowledge is important to you, many graduate students are given the opportunity to teach a class. Whether it is through a Graduate Assistant or Teaching Assistant position, or just because a professor recognizes your outstanding knowledge of a subject, you may be given the opportunity to teach a class or even an entire course. Who knows, maybe you’ll find that teaching is your passion!
  8.  You Want To:  While everything listed above are great consequences of attending graduate school, you shouldn’t do it unless you want to. Graduate school is an enormous commitment, and you need to want to put in the time, money and effort it requires.

Article: “Should You Go To Grad School?”

Event Planning

Photo: Crystal Event Planning

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Event planning focuses on creating and developing large upscale events such as conferences, concerts, formal parties, conventions, festivals, ceremonies, and birthday parties. Event planners want to successful target their audiences and to plan the main logistics while coordinating the “technical”  aspects before launching the events. Just like every other event planner in the world, there are tough points including budget, scheduling, site selection, coordinating transportation and parking, arranging speakers, searching for entertainers, security for the events, catering, and emergency backup plans. New media is used to target event planner’s audiences where they hope to generate their work tools and planning designs through media coverage and creating a goal of reaching thousands of people around the world. Also, inviting their audiences to the created events and reaching towards them at the actual events. Creating and scheduling events does not always run smoothly like expected, but in the end the hard work always shows through the outcome of the events or activities.

Article: “The Future of Event Planning and Social Media”

Fashion PR

Fashion PR focuses on creating trends that attract consumers and a high value of attention on designer clothes. The article The Role of Public Relations Representative in Fashion states, “The role of a public relations representative in this industry is critical because she puts the face of her client companies out in the world.” PR representatives face big decisions everyday for the clients and industry and always struggle with if the choice will positively or negatively affect their business and their PR image. This person focuses on marketing the latest and most popular fashions to clients around the world in artistic and unique ways. Their goals are to help  increase  journalists and bloggers to gain an interest inn their products and if bloggers or journalists chose to write about their products it will gain fame for their items and to have popularity amongst consumers or celebrities. One of the most important aspects for public relations managers is to define and maintain their company’s image and “brand”. A good public relations specialist must strive to keep their promotions consistent by never giving mixed messages, as well as encouraging the promotion line to consumers/clients or giving a good reputation at events. Unfortunately, all fashion public relations representatives typically expect complaints on a regular basis. They have to deal with customers who are upset about incorrect or late shipments, damaged merchandise or other poor misunderstandings. Fashion PR Representatives should always have a smile on there face, listen to their complaints and be cheerful to customers so that they can gain their trust while working directly with them.

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Photo: DL Girl

Body Image Infographic

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In my public relations course, we were assigned a client to design an infographic for since my focus was body image amongst all social media outlets like magazines, Tv shows, movies, books, and other versions of online related outlets. I chose my client, “I AM THAT GIRL,” an organization that reflects as a community, a support system, and a movement that focuses on inspiring girls to LOVE, EXPRESS, and BE who they are. “I AM THAT GIRL’S” vision is that: “A girl’s physical, emotional and mental well-being is rooted in her self-worth. And we are living in an epidemic of self-doubt. I AM THAT GIRL is helping girls to transform self-doubt in to self-love by providing a safe space to be lifted up and have honest conversations about things that matter. Every day, girls are bombarded with messages that attack what she is NOT and we work every day to help her love who SHE IS; to see that in herself and inspire that in others.”

The infographic I designed is to highlight different and unique statistics and areas of how to improve for girls that suffer from negative body image. The infographic allows for the viewer to learn facts and statistics in a very short amount of time while being colorful and catching the reader’s attention and imagination. In my opinion, I believe that infographics are truly capturing viewers and are the newest forms of data visualization. Infographics continue to become more popular with their form of data storytelling and learning how to create one in class was very empowering because it can be useful for the innovative world. Below is are 5 tips for creating an info graphic from an article I retrieved.

5 Quick Tips for Creating an Infographic:

1. Use Good Data
Don’t just make an infographic for the purpose of making one. Be sure that you have useful, interesting data to provide to your specific audience. Gather reliable statistics and facts that somehow relate to one another.

2. Use Variety
When laying out your infographic, employ a variety of information, from percentages and ratios to word clouds and bar graphs. This will keep your infographic interesting and show that it is more than just a series of Excel graphs.

3. Tell a Story
Your infographic should tell a story. As mentioned in Tip #1, the stats and facts should relate to one another in some interesting way. If your data is random and it is difficult to determine the connection, your infographic has no purpose other than being a dumping ground for random statistics. Know what your story is before you begin.

4. Cite Your Sources
The data you are using is most likely not your own. Thus, it is vital that you cite your sources and give credit where credit is due. This will let your viewers know that both you and your infographic can be trusted, as well as providing them with a source to gather more information on a specific topic if they would like.

5. Decide on a Color Scheme
Last but not least, decide on a color scheme that makes sense and doesn’t overwhelm. Do not begin creating your infographic without knowing the colors that you will be using. Determine the number and types of colors so that you may use them appropriately.

Article: “5 Tips for Creating an Infographic”

Social Media

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Social media such as Facebook, Twitter, Instagram, and LinkedIn has increased around the globe and grown generation by generation while continuing to become more advanced in multiple ways. Its an approach to become connected with family, friends and other professional encounters, as well as staying updated with celebrities and other specific news like sports or entertainment. An article from The New York Times, called “Social networking sites and our lives” states how the number of people using social media networking sites has nearly doubled since 2008 and the the population age of social media has gotten older. The older generation has gotten on Facebook and connects with people from high school, extended family, college friends, coworkers, immediate family, people with voluntary groups, and neighbors while the younger generation has moved off of Facebook to other networking accounts to connect with their friends including Instagram, Twitter, and Vine. Further information the article states was people were asked if they felt that if “people can be trusted on Facebook.” Evidence was found in a survey that the typical user is more than twice as likely to be trusted. Social media is becoming a bigger topic of today and will increase throughout our lives with expanding its whereabouts and creating better technology through out the years  continuing on to generation to generation. I tend to ask myself this question everyday, “What will our technology be like 20-30 years from now when we already find it so incredibly advanced?” I guess only time will tell, but I could not be anymore excited to see what will be uncovered.

Photo: Web Titan

How to create a professional image for yourself

Photo: Your Story
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Being a PR student attending college, a main goal I focus on is to have a clean and professional image that represents myself in an authoritative way towards other PR professionals for my future career. When I am not in the room, I want others to see me through my “desired professional image.” It’s always a challenge to create a positive professional image for yourself. There is a significant congruence between the desired professional image and the perceived professional image. All professionals will experience at least one negative predicament or event in their life that will reflect poorly on their image, character, commitment, and competence. Some professionals may be negatively effected through stereotyped identity groups which is known as devaluation. People can manage their impressions through these strategies of non-verbal behavior (appearance), verbal (vocal pitch) and demonstrative acts (job performance). Unfortunately, even positive stereotypes can pose challenges to pursue a professional image like if someone isn’t meeting their required expectations of their social identity groups.  But on the other hand, thankfully here are a few more tips and tricks to help build a positive professional image for yourself:

  • Be the author of your own identity
  • Take a strategic, proactive approach to managing your image
  • Identify your ideal state
  • Assess your current image, culture and audience
  • Use strategic self-presentation to manage impressions and change your image
  • Conduct a cost-benefit analysis for image change
  • Manage the effort you invest in the process
  • Monitoring others’ perceptions of you/your own behavior
  • Preoccupation with proving worth and legitimacy

Article: “Creating a Positive Professional Image”