In my public relations course, we were assigned a client to design an infographic for since my focus was body image amongst all social media outlets like magazines, Tv shows, movies, books, and other versions of online related outlets. I chose my client, “I AM THAT GIRL,” an organization that reflects as a community, a support system, and a movement that focuses on inspiring girls to LOVE, EXPRESS, and BE who they are. “I AM THAT GIRL’S” vision is that: “A girl’s physical, emotional and mental well-being is rooted in her self-worth. And we are living in an epidemic of self-doubt. I AM THAT GIRL is helping girls to transform self-doubt in to self-love by providing a safe space to be lifted up and have honest conversations about things that matter. Every day, girls are bombarded with messages that attack what she is NOT and we work every day to help her love who SHE IS; to see that in herself and inspire that in others.”
The infographic I designed is to highlight different and unique statistics and areas of how to improve for girls that suffer from negative body image. The infographic allows for the viewer to learn facts and statistics in a very short amount of time while being colorful and catching the reader’s attention and imagination. In my opinion, I believe that infographics are truly capturing viewers and are the newest forms of data visualization. Infographics continue to become more popular with their form of data storytelling and learning how to create one in class was very empowering because it can be useful for the innovative world. Below is are 5 tips for creating an info graphic from an article I retrieved.
5 Quick Tips for Creating an Infographic:
1. Use Good Data
Don’t just make an infographic for the purpose of making one. Be sure that you have useful, interesting data to provide to your specific audience. Gather reliable statistics and facts that somehow relate to one another.
2. Use Variety
When laying out your infographic, employ a variety of information, from percentages and ratios to word clouds and bar graphs. This will keep your infographic interesting and show that it is more than just a series of Excel graphs.
3. Tell a Story
Your infographic should tell a story. As mentioned in Tip #1, the stats and facts should relate to one another in some interesting way. If your data is random and it is difficult to determine the connection, your infographic has no purpose other than being a dumping ground for random statistics. Know what your story is before you begin.
4. Cite Your Sources
The data you are using is most likely not your own. Thus, it is vital that you cite your sources and give credit where credit is due. This will let your viewers know that both you and your infographic can be trusted, as well as providing them with a source to gather more information on a specific topic if they would like.
5. Decide on a Color Scheme
Last but not least, decide on a color scheme that makes sense and doesn’t overwhelm. Do not begin creating your infographic without knowing the colors that you will be using. Determine the number and types of colors so that you may use them appropriately.
Article: “5 Tips for Creating an Infographic”